Terra Hale Fitness
Terra Hale is London’s first Earth-friendly and human-powered gym and boutique fitness destination. With three locations in West London (Notting Hill, Fulham and Shepherd’s Bush), Terra Hale blends luxury, style, fitness expertise and wellness with a mindful eye on Mother Nature into a one-of-a-kind premium experience.
Digital Community: 5,000+
Spearheading the eco-friendly fitness movement
Brand Philosophy Development & Positioning
Community Building & Management
Public Relations Management
Social Media Strategy
Data Analysis & Insights
Established brand naming, tone and direction; ensured consistent distribution across all marketing channels.
Flagship launch strategy generated 700% increase in revenue and 77% increase in website traffic from Q1 to Q2 2018.
Oversaw brand naming and storytelling that secured multi-page features in major UK publications in Men’s Health, Women's Health, Evening Standard, Forbes, and The Daily Telegraph; Launch strategy resulted in over three million print and online impressions.