Terra Hale is London’s first Earth-friendly and human-powered gym and boutique fitness destination. With three locations in West London (Notting Hill, Fulham and Shepherd’s Bush), Terra Hale blends luxury, style, fitness expertise and wellness with a mindful eye on Mother Nature into a one-of-a-kind premium experience.
Social Media Content & Management
Brand Naming & Ethos
Established brand naming, tone and direction; ensured consistent distribution across all marketing channels.
Flagship launch strategy generated 700% increase in revenue and 77% increase in website traffic from Q1 to Q2 2018.
Oversaw brand naming and storytelling that helped secure multi-page features in major UK publications in Men’s Health, Women's Health, Evening Standard, Forbes, and The Daily Telegraph.
Launch strategy resulted in over three million print and online impressions.
"A natural leader, Sylvia took hold of all marketing initiatives at Terra Hale with confidence, ease and passion. Always on top of industry and marketing trends, she aims to deliver world-class campaigns that lead and inspire copycats. She is an essential part of our team, which is why I continue to work with her remotely. I cannot imagine proceeding without her invaluable input, her drive for results and enthusiasm for getting the details just right." - Michal Homola, Founder