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Interior Design Show

The Interior Design Show is Canada’s contemporary design fair, and one of North America’s top design events, welcoming world-renowned designers and architects, luxury design brands, and commissioning leading exhibits. Since the doors first opened in 1999, IDS has been visited by over 700,000 design professionals, design-savvy consumers and media. IDS provides an annual catalyst for millions of dollars spent on design and has positioned Toronto as a frontrunner in the global design scene.

Digital Community: 60,000+


Captivating a community of new and existing design lovers in Canada’s largest city

Content Planning & Writing
User Experience
Digital Advertising
Customer Experience

Email Marketing Content & Coding
Social Media
Data Privacy Compliance – CAN-SPAM
App Development Management
Data Analysis & Insights SEO


Website & App Design & Management

Lead, sourcing and project mangage development of mobile application, website redesign and exhibitor access on-budget and delivered on time.

Monetization Strategy

Introduced the IDS’ first monetized digital layer — devising advertising and extended paid partnership with exhibitors and sponsors throughout IDS’ fast-expanding digital channels.

Social Media Strategy

Develop and oversee engaging social media strategies and deployment schedules that support sales team, marketing
initiatives, short and long-term business goals.

Email Marketing

Develop, write, schedule and manage email marketing strategies and development to email list of over 40,000 subscribers.

Key Achievements

  • Onsite and online social media engagement strategy sent event hashtag trending on Twitter nationwide.

  • 800% increase in Twitter followers and 700% increase in Facebook likes with no marketing budget.

  • Co-ordination of content strategy and web development of 150+ on-schedule email newsletters to a subscriber base of 40,000+ that delivered above industry average CTR.

  • Largest digital and social media following within a company roster of over 55 seminars, conferences, trade and consumer shows.