Interior Design Show
The Interior Design Show is Canada’s contemporary design fair, and one of North America’s top design events, welcoming world-renowned designers and architects, luxury design brands, and commissioning leading exhibits. Since the doors first opened in 1999, IDS has been visited by over 700,000 design professionals, design-savvy consumers and media. IDS provides an annual catalyst for millions of dollars spent on design and has positioned Toronto as a frontrunner in the global design scene.
Digital Community: 60,000+
Captivating a community of new and existing design lovers in Canada’s largest city
Content Planning & Writing
Email Marketing Content & Coding
Data Privacy Compliance – CAN-SPAM
App Development Management
Data Analysis & Insights SEO
Website & App Design & Management
Lead, sourcing and project mangage development of mobile application, website redesign and exhibitor access on-budget and delivered on time.
Introduced the IDS’ first monetized digital layer — devising advertising and extended paid partnership with exhibitors and sponsors throughout IDS’ fast-expanding digital channels.
Social Media Strategy
Develop and oversee engaging social media strategies and deployment schedules that support sales team, marketing
initiatives, short and long-term business goals.
Develop, write, schedule and manage email marketing strategies and development to email list of over 40,000 subscribers.
Onsite and online social media engagement strategy sent event hashtag trending on Twitter nationwide.
800% increase in Twitter followers and 700% increase in Facebook likes with no marketing budget.
Co-ordination of content strategy and web development of 150+ on-schedule email newsletters to a subscriber base of 40,000+ that delivered above industry average CTR.
Largest digital and social media following within a company roster of over 55 seminars, conferences, trade and consumer shows.