5 Brands Who Rocked The Vote On Instagram This Midterm Elections


With so much at stake during 2018’s U.S. midterm elections, the movement to mobilize voters has never been stronger.

President Donald Trump may not be up for re-election, but the November 6 midterm results will impact the shape of American politics for years to come.

Given Trump’s low approval rating and the hostile climate of U.S. political affairs as of late, many voters felt ignored and turned to Instagram to make their voices heard.

On Instagram, brands, influencers and users from around the world encouraged Americans to exercise their right to vote.

On U.S. soil, the country’s biggest brands flexed their political muscle weeks, days and hours before the Democrats seized the House, with politically-neutral content that touched on themes of inclusivity, feminism and democracy.

Instagram itself got into the spirit with the release of an ‘I Voted” sticker that encouraged voters to document their journey to the polls.



Levi’s: #TimeToVote

The oldest denim brand in the land, Levi’s, championed voter turnout with a viral campaign that made a major impact online and in-store.

Anchored by a graphic t-shirt that reads ‘VOTE,’ Levi’s #TimeToVote campaign was propelled to viral status thanks to celebrity support that filled Instagram feeds from day one.


On Election Day, while all U.S. Levi’s employers were given the day off to vote, the brand’s Stories kicked into high gear, making one final push to encourage followers to get out there and vote.

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The Wing’s ‘Midterms On Our Terms’

Over at the all-female co-working space, The Wing, a spirited and graphic-led “Midterms on Our Terms” campaign took over their Instagram feed and Story.

Paired alongside coverage of their night-of election viewing event, the feminist-leaning startup let their voices be heard through vintage images related to the women’s suffrage movement.


During election night, The Wing also celebrated the wins of female-elected congress members who made history, such as Ocasio Cortez, Ayanna Pressley and Ilhan Omar.


Modcloth’s Election Content

Women’s vintage-style fashion and decor brand, ModCloth, also engaged their followers with politically-driven content in the days leading up the elections.

In keeping with their colorful aesthetic, the brand created eye-catching and graphic-led content that reminded their U.S. followers to head out and vote.


On Modcloth’s Instagram’s Story, their content feed was adapted for the vertical space and paired with personal quotes from #TeamModCloth. “I’m voting because I believe in the power of change,” SF Executive Assistant, Katieanne was quoted as saying.


Theory’s #IamAVoter

At Theory, the contemporary clothing brand leveraged midterm election fever to showcase its staff and the diversity that exists behind-the-scenes.


In a black and white campaign, the minimalist brand shared images of their employees as part of their #IamAVoter campaign.


MTV’s #Plus1TheVote

At the youth-driven MTV, the media giant rocked the vote via their #Plus1TheVote campaign.

Rooted in the spirit of friendship, MTV encouraged young voters to head to the polls together.


Using celebrity access to their advantage, the media brand leveraged political-minded stars to pitch their message to followers, and created eye-catching, text-based Stories that asked followers “Who’s your +1 on Election Day?”

MTV’s campaign also called on followers to send their Stories content to “your +1 to remind them to vote,” and created animated stickers to help voters document their election posts.


Explore MTV’s #Plus1TheVote campaign here.

Explore other top posts from brands on Instagram

sylvia ogweng